And the award goes to…
On the third day of this agency gala, it is obvious that social media is the way to go, if the brands and agencies look to make an impact. It is the volume of ‘earned media’ more than the spend on paid...
View ArticleTiger Beer to refresh digital branding with Iris Singapore
In order to give a fillip to its brand image and consolidate the brand message across all channels Tiger Beer has appointed Iris Singapore as its digital agency. The key mandate for the agency is to...
View ArticleCarlsberg shifts social media focus
Carlsberg, the Danish brewer, is looking to its social media fans for stories it can share in wider ad campaigns. The move is part of a restructuring of the company’s social media marketing approach,...
View ArticleBrands use social media for multiplier effect this IPL season
While industry experts are talking about how leading Indian brands that are directly associated with the Indian Premier League (IPL) are creating wide social media impressions, one must not forget that...
View ArticleMake most of FOMO, says DMI’s Ian Dodson
What is that one key thing which is shaking up the digital space today? It is that fear of missing out or FOMO as we know it. This FOMO offers a great opportunity to the brands and marketers to build...
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