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And the award goes to…

On the third day of this agency gala, it is obvious that social media is the way to go, if the brands and agencies look to make an impact. It is the volume of ‘earned media’ more than the spend on paid...

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Tiger Beer to refresh digital branding with Iris Singapore

In order to give a fillip to its brand image and consolidate the brand message across all channels Tiger Beer has appointed Iris Singapore as its digital agency. The key mandate for the agency is to...

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Carlsberg shifts social media focus

Carlsberg, the Danish brewer, is looking to its social media fans for stories it can share in wider ad campaigns. The move is part of a restructuring of the company’s social media marketing approach,...

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Brands use social media for multiplier effect this IPL season

While industry experts are talking about how leading Indian brands that are directly associated with the Indian Premier League (IPL) are creating wide social media impressions, one must not forget that...

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Make most of FOMO, says DMI’s Ian Dodson

What is that one key thing which is shaking up the digital space today? It is that fear of missing out or FOMO as we know it.  This FOMO offers a great opportunity to the brands and marketers to build...

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